Discover Torch Lake’s clear waters and Michigan’s Chain of Lakes, plus Traverse Bay Farms’ award-winning products: salsa, tart cherry juice, dried cherries, and capsules.
(PRUnderground) July 23rd, 2025
Travelers seeking a summer escape to one of the clearest, most vibrant lakes in America need look no further than Torch Lake, Michigan—often called the “Caribbean of the North” for its brilliant turquoise waters and white-sand shallows.
But the allure of this Northern Michigan gem goes far beyond the shoreline. Located in Antrim County, where Torch Lake stretches nearly 19 miles of glacier-carved beauty, visitors can also experience the flavor of the region through Traverse Bay Farms, America’s #1 award-winning superfruit brand. Offering Montmorency sediment-free cherry juice concentrate, dried cherries, Montmorency tart cherry capsules the company is a staple of wellness-focused gourmet products.
With two retail stores located just minutes from the lake in Bellaire and Elk Rapids, Traverse Bay Farms has grown from its 2001 roots into a nationally recognized leader in cherry-based wellness. With 48+ national food awards and distribution across 42 states and five countries, it brings the taste of Northern Michigan to households nationwide.
At the heart of the region is Torch Lake, the state’s longest inland lake and second-largest by surface area. Known for its exceptional clarity—visibility reaching up to 30 feet—and a vibrant summer sandbar, Torch Lake invites swimming, snorkeling, boating, and diving in a uniquely stunning setting surrounded by forested hills and small-town charm.
A Natural Waterway: Michigan’s Chain of Lakes
Torch Lake is part of the Chain of Lakes, a 75-mile interconnected freshwater system running through the center of Antrim County. Beginning with Six Mile Lake in the north, this waterway flows through Ellsworth Lake, Intermediate Lake, and Lake Bellaire before reaching Torch Lake. From there, it continues through Lake Skegemog and the deep, glacial-blue Elk Lake before emptying into Lake Michigan via the Elk River at Elk Rapids.
This natural corridor offers one of the most scenic freshwater trails in the United States, perfect for boaters, kayakers, and paddlers. The communities of Bellaire and Elk Rapids, both along the trail, offer not only postcard-worthy lake views but also a local flavor that includes Traverse Bay Farms’ award-winning superfruit products.
Traverse Bay Farms: An Antrim County Favorite
Traverse Bay Farms has become a must-visit destination for travelers exploring the Chain of Lakes. With two stores in Bellaire and Elk Rapids, the company offers in-store tastings, photos of Hollywood celebrities and a curated selection of cherry-based wellness and gourmet foods—many of which feature the area’s iconic Montmorency tart cherries.
In fact, Traverse Bay Farms is the only brand in the cherry industry to offer a sediment-free guarantee on its cherry juice concentrate—a mark of purity and quality recognized across the nation. Their product line includes antioxidant-rich, sediment-free cherry juice concentrate, tart cherry capsules, dried cherries, and cherry salsas, crafted to deliver the natural health benefits and bold flavors that Northern Michigan is known for.
Whether you’re camping near Lake Bellaire, dining lakeside near Elk Lake, or relaxing on Torch Lake’s famous sandbar, Traverse Bay Farms brings the region’s rich agricultural story to life—available both in-store and online.
“There’s no place like Antrim County,” said Andy LaPointe, founder of Traverse Bay Farms. “With crystal-clear lakes, acres of tart cherry orchards, and small-town hospitality, we’re proud to be part of what makes this region truly special.”
Why the 45th Parallel Matters
Antrim County lies along the 45th parallel north, the same latitude that crosses through world-famous growing regions like Bordeaux and Northern Italy. This geographical sweet spot offers consistent daylight, moderated temperatures from Lake Michigan, and glacial soil—all of which create optimal conditions for producing flavorful, nutrient-rich fruit.
This natural advantage supports the area’s reputation for Montmorency tart cherries, apples, and antioxidant-packed produce that thrives at here in Northern Michigan.
Local Flavor, Outdoor Fun, and Small-Town Charm
In addition to its agricultural excellence, Antrim County offers world-class recreation and dining. Visitors can hike the scenic Glacial Hills Pathway, stroll the wetlands at Grass River Natural Area, or enjoy meals crafted any number of local eateries. Lodging options include lakeside inns, cozy bed-and-breakfasts, Shanty Creek Resort, and family-friendly campgrounds—many just minutes from Torch Lake and a short drive to either of Traverse Bay Farms’ retail stores.
Plan your visit to the Chain of Lakes and stop by Traverse Bay Farms in Bellaire or Elk Rapids—or order online to bring the health and flavor benefits of Northern Michigan cherries directly to your door at www.traversebayfarms.com.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company
With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.
Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.
Discover Fruit Advantage: Health-Boosting Fruit Supplements
Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.
Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!
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Original Press Release.