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DUBAI, United Arab Emirates, July 17, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced its first official football league partnership in the Indian subcontinent through a five-year commercial agreement with the Super League Kerala (“SLK”), valued at more than $11.6 million.
The signing ceremony took place today at the offices of Nook Holdings in One JLT, Dubai, marking the first live football rights acquisition for the Company’s flagship Sports.com super app.
The agreement establishes SEGG Media and Sports.com as the exclusive global commercial and broadcast partner for SLK, encompassing:
- Exclusive international streaming rights across all territories;
- Integrated gaming and fan engagement products;
- Global sponsorship and brand activation rights; and
- Distribution focus across the Indian subcontinent and MENA, especially targeting the vast Keralite diaspora in the Middle East, North America, and Europe
Season 1 of the Super League Kerala drew nearly 13 million viewers, with Season 2 aiming for a 25% increase in audience reach through Sports.com’s streaming platform and targeted media activation strategy. The Company plans to monetize the deal through a combination of subscription, advertising, and licensing revenue, with rollout beginning immediately ahead of the upcoming season.
“This is more than a sports rights deal — it’s a powerful validation of the Sports.com strategy,” said Matthew McGahan, CEO and President of SEGG Media. “To enter the Indian market through Kerala — a state with an electrifying football culture and millions of global fans — gives us a high-growth, cash-yielding product to launch the Sports.com super app with force.”
Attending today’s ceremonial signing at Nook One JLT in Dubai were:
- Matthew McGahan, CEO & President of SEGG Media
- Marc Bircham, Director of SEGG Media and Head of Acquisitions at Sports.com, a division of SEGG Media
- Tim Scoffham, CEO of Sports.com Media and Lottery.com International
- Mathew Joseph, Director & CEO, Super League Kerala
- Firoz Meeran, Director, Super League Kerala
- Paul Roy, CEO of GXR
“Today marks a milestone,” said Marc Bircham. “It’s the first of many league partnerships that will power Sports.com across India, Asia, and MENA. We’re proud to partner with such a progressive and fast-growing league in SLK.”
“We’ve built Sports.com to become the global home of sport, and this is the first piece of live IP that starts to prove it,” added Tim Scoffham. “India is an important territory for us, and this is just the beginning.”
“With Sports.com, SLK is now moving to a next-generation fan platform that combines cutting-edge gaming and fan engagement with world-class streaming,” said Mathew Joseph, Director & CEO of Super League Kerala.
“From Kerala to the world — this historic partnership makes SLK a truly global property,” added Firoz Meeran, Director of Super League Kerala.
The partnership will allow SEGG Media to deliver a tiered subscription model through the Sports.com super app, enabling fans to engage with SLK matches in multiple languages, backed by real-time stats, fantasy integration, and on-demand replays. The deal also includes commercial inventory for local and global sponsors, creating a scalable advertising engine tied to viewership growth.
About Super League Kerala (SLK)
The Super League Kerala (SLK) is India’s premier regional football league, designed to celebrate and elevate the football culture of Kerala — a state renowned for its deep-rooted passion for the sport. Launched to create a professional, world-class football ecosystem, SLK combines elite sporting talent with innovative fan engagement strategies to build a strong footballing identity for the region.
In its inaugural season, SLK attracted nearly 13 million viewers, making it one of the most-watched regional leagues in South Asia. Season 2 aims to deliver a richer, more immersive fan experience through digital streaming, global broadcasting, and integrated engagement platforms. SLK is more than a league — it’s a movement to inspire the next generation of footballers and unite Keralites across the globe through the beautiful game.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
For additional information, visit www.seggmediacorp.com.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
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Contact media relations at media@seggmediacorp.com.
