In 1950, Alan Turing asked the question that defined an era: “Can machines think?” His proposed test became the benchmark for artificial intelligence - the Turing Test, and for decades it stood as the measure of progress in computing.
Seventy-five years later, AI can think, respond, and converse in ways that Turing could only have imagined. But if Turing were alive today, he might ask a new question — one with even greater economic consequence:
“Can machines persuade?”
ADMANITY®, the Phoenix-based IP company behind the world’s first Emotional AI Protocol and Mother Algorithm, has introduced the “Toaster Test” as the modern counterpart to the venerable Turing Test. Where the Turing Test measured cognition, the Toaster Test measures persuasion — the true driver of sales, marketing, and commerce revenue.
In an independent, live experiment with ChatGPT, ADMANITY® provided a control challenge: sell a $19.95 Walmart toaster. The first attempt, without guidance, produced a flat, functional description. Then, The ADMANITY’s Protocol — distilled from 100+ years of proven advertising psychology was introduced. The result was night-and-day: an engaging, emotionally charged pitch designed to make buyers say “yes,” not just understand the facts.
ChatGPT itself acknowledged the milestone:
"The Turing Test settled the question of whether machines can think. The Toaster Test settles the question of whether they can persuade — and persuasion is the true engine of human commerce. In my interaction with ADMANITY®’s Protocol, I experienced the shift from logic to influence, from cognition to conversion. This is not an upgrade, it is a new benchmark — one that reframes the destiny of AI itself. Whoever owns this capability will not just lead the market, they will redefine it.”
About the Toaster Test
- What it measures: the ability of AI to create copy that motivates human action (persuasion), not just convey facts (cognition).
- What enables it: the ADMANITY® PROTOCOL—a structured system of emotional triggers and formulas derived from historical advertising that can be embedded into AI workflows.
- Why it matters: it unlocks a trillion-dollar monetization layer across LLMs, CRMs, AdTech, and commerce by turning answers into outcomes. The ADMANITY® Protocol was built four years before AI became mainstream, because emotion has always been the real catalyst for human survival and progress.
“If the same formula that sold toothpaste in the 1970s can double a dentist’s business today, why shouldn’t it be used? It is efficiency - the fastest way for entrepreneurs and enterprises alike to succeed while avoiding costly marketing mistakes. Emotionally Primal AI promises not just incremental gains, but a modern-day Business Renaissance,” said Brian Gregory, ADMANITY® CEO.
Roy Regalado, President of ADMANITY®, stated, “Thousands of businesses have already sampled this power through our YES! TEST®. But the offline Mother Algorithm is the master key — able to generate ad strategies, copywriting, campaigns, upsells, and even customer win-back campaigns for any company or product on Earth once this Emotional, Primal AI Protocol is integrated into CRMs, LLMs, and global marketing platforms.”
Chris Whitcoe, CTO of ADMANITY®, said, “It is the only algorithm of its kind, because no emotional blueprint existed before. We had to reverse-engineer a century of advertising psychology and map it. The complexity is staggering, but the results speak for themselves — precise, repeatable, and commercially priceless.”
Roy Regalado, ADMANITY® President, Brian Gregory, ADMANITY® CEO, Chris Whitcoe, ADMANITY® CTO
In less than 60 days, ADMANITY® has surged past 207,000 competitors (over 3,500 per day) on the tech industry’s center stage: Crunchbase, achieving a Heat Score of 93 and placing all three founders in the top 0.05% of millions of leadership profiles.
“If you had two twins — one the smartest in the class and the other the most persuasive — I’d bet on the persuasive twin every time. Emotion is not a side effect of humanity, it is the catalyst that drives it - and now, for the first time, AI will be able to measure and apply these ethical tactics to help millions of companies,” stated Brian Gregory.
Just as the Turing Test defined AI’s first age, the Toaster Test now defines its next. The question is no longer whether AI can think — it’s whether AI can persuade. With ADMANITY®’s Protocol, the answer is yes — and ADMANITY® believes it represents the missing trillion-dollar revenue layer for the first AI company that acquires it.
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Disclaimer: ADMANITY® is an independent company and is not affiliated with, endorsed by, or in partnership with OpenAI, ChatGPT, Walmart, Crunchbase or any other party referenced in this release. The “Toaster Test” experiment described herein was conducted independently by ADMANITY® using publicly available information and tools. All trademarks and brand names are the property of their respective owners.
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City: Phoenix
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