Wild Planet Unleashes "Go Wild" Campaign: A Call to Reconnect with Nature & Rewild Consumers’ Lives

Leader in Sustainable Canned Seafood Inspires a Return to Nature Focused on the Power of the Outdoors & its Positive Impact on Human Health

Wild Planet, the leading sustainable canned seafood brand dedicated to transforming the fishing industry and protecting our ocean’s resources, today announced the launch of its bold new marketing campaign: “Go Wild.” This invigorating initiative encourages consumers to step away from the artificial, reconnect with the untamed essence of nature, and embrace a lifestyle fueled by adventure, pure nutrition, and sustainable choices.

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Wild Planet Unleashes "Go Wild" Campaign: A Call to Reconnect with Nature & Rewild Consumers’ Lives

“‘Go Wild’ is more than a tagline – it’s a rallying cry to reconnect with nature, adventure, and the untamed essence of life itself,” says Clint Mickel, Wild Planet Vice President of Marketing. “It’s about choosing real over artificial, the outdoors over the indoors, and bold, sustainable living over the status quo. We believe that just as wild ecosystems are nature’s perfect systems, our lives can also reflect this belief when we embrace our innate connection to the natural world. This campaign embodies that spirit – energetic, passionate, real, and infused with the thrill of nature and adventure.”

Launching with an engaging video advertising spot, wide-scale media promotion across streaming, podcasts, and retail, social media content, and likeminded influencer partners, this campaign is built on the philosophy that true well-being comes from aligning ourselves with the wild. In a world full of hustle culture, the importance of reconnecting with nature has never been more critical as 43% of U.S. adults reported feeling more anxious in 2024 than the previous year due to stress. Research consistently demonstrates the profound benefits of spending time outdoors, from improving mental clarity and reducing stress to boosting physical health and enhancing overall mood. Studies have shown that even two hours a week in nature can significantly boost well-being, lower cortisol levels, reduce anxiety, and improve cognitive function.

To “Go Wild” means:

• Living boldly, exploring the unknown: Embracing new experiences and pushing boundaries.
• Choosing food in its purest form: Opting for whole, unprocessed foods that nourish the body.
• Honoring the planet through sustainable choices: Making conscious decisions that protect our natural resources.
• Fueling yourself with high-quality nutrition: Prioritizing wholesome ingredients for optimal health.

Wild Planet embodies these principles through its unwavering commitment to sustainability and quality, which includes:

• Sustainably pole-and-line caught tuna, minimizing bycatch and preserving marine ecosystems.
• A unique single-cook tuna process that locks in nutrients and superior taste.
• No fillers, broths, or unnecessary processing, ensuring pure, wholesome and unadulterated seafood.
• Bigger, meatier sardines with a mild, delicious flavor, offering a versatile and nutritious option.
• All products are fully cooked and ready to eat, making nutritious choices convenient.

To ignite the spirit of adventure, Wild Planet also launched the “Rewild Experience” contest. One lucky consumer who truly embodies the “rewild” mentality will win an unforgettable boat excursion off the coast of Washington in the stunning San Juan Islands. This immersive experience will offer the winner a chance to deeply reconnect with nature by sailing on a 55-foot yacht through hidden coves, kayaking through emerald waters, and trekking flower-filled meadows on foot, all while enjoying wild-caught meals freshly prepared by a private chef onboard. To learn more about the “Rewild Experience” contest and to enter, please visit www.wildplanetfoods.com/rewild. To check out Wild Planet’s suite of sustainably caught canned seafood products, please visit www.wildplanetfoods.com.

About Wild Planet

Wild Planet is the first large-scale sustainably focused canned seafood company in the country, offering a broad portfolio of products sourced in a manner designed to preserve the delicate marine ecosystem for future generations. Based in McKinleyville, California, the company was founded in 2004 by seafood industry veteran Bill Carvalho to realize his vision of bringing the highest environmental standards to the fishing industry. Wild Planet partners with small-scale and community fishermen who use sustainable fishing practices such as pole & line fishing and selective harvesting, ensuring ecologically sound methods as well as supporting the livelihood of coastal communities. The company has been repeatedly recognized by Greenpeace for its procurement policies and practices, and provides guidance for corporate environmental standards at some of the nation's most influential grocers. For more information, visit WildPlanetFoods.com.

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