One A Day® Launches First of its Kind Multivitamin Gummy with Iron to Help Fill Nutrient Gaps in Kids

One A Day® Kids Multi with Iron provides 2/3 of the recommended daily value of Iron and is one of three offerings in the new Kids’ line

One A Day®, the multivitamin and supplement brand rooted in 80+ years of nutritional science, announced the launch of One A Day® Kids Multi with Iron, a gummy multivitamin with 12mg of iron per serving¹—no kids multivitamin gummy among leading brands has more iron—to help fill nutrient gaps kids may have. Iron is an essential mineral for healthy growth and development. As picky eating behavior is common according to a new survey sponsored by One A Day®, children may be falling short of important nutrients like iron.

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One A Day® Launches First of its Kind Multivitamin Gummy with Iron to Help Fill Nutrient Gaps in Kids

The survey sponsored by One A Day® reveals that mealtime can often feel like a standoff for parents and kids, with approximately two-thirds (66%) sharing that their child refuses meals at least once a week and more than half (54%) say their child mostly eats snacks, while refusing full meals. This can make it challenging to help kids get enough of the key nutrients they may need for healthy development and highlights the need for nutritional support during this picky phase.

The survey also found that over half (51%) of parents worry their child’s eating habits will affect growth and development, with 46% saying that managing their child’s eating habits is a top parenting concern – even ahead of screentime. To shed light on the ways that parents can help kids get enough daily nutrients, One A Day® Kids is partnering with Dr. Jessica Andrade, board certified pediatrician. “Through my experience working with children and their families, I know how important good, balanced nutrition is for supporting kids’ healthy development,” shares Dr. Andrade. “Iron is one of the most common nutritional deficiencies in children, and it is crucial to their development. Adding these vitamin gummies to children’s daily routines is a simple and tasty way to help meet daily iron needs, especially when they may lack iron in their diets.”

One A Day® Kids Multi with Iron is one of three offerings in the new One A Day Kids’ line. These easy-to-chew gummy multivitamins are specially formulated with key nutrients for kids to support overall healthy growth and development as well as eye, brain, and immune health.

• One A Day® Kids Multi with Iron Gummies provides key nutrients and an excellent source of iron with 12mg of iron in two gummies a day – providing ⅔ of the recommended Daily Value for this key nutrient.
• One A Day® Kids Multi With Probiotic Gummies contains essential nutrients, and a probiotic clinically tested in kids. It includes 1 billion CFUs of Bacillus Subtilis DE111® probiotic per serving (2 gummies) to support gut health.
• One A Day® Kids Multi Gummies is formulated with 9 key vitamins and minerals, offering nutritional support in delicious natural fruit flavors orange, raspberry, and cherry².

“As a brand dedicated to providing consumers with nutritional support at important life stages, we know how important it is for parents to have a trusted multivitamin that kids actually want to take because they like the taste and texture. That’s why we are excited to introduce the new One A Day® Kids line including the first of its kind gummy multivitamin with iron for kids,” says Lisa Perez, mom of three and General Manager Nutritionals at Bayer, the maker of One A Day®.

One A Day® Kids Gummies are formulated with good stuff parents want, without stuff they don’t: free of artificial sweeteners, high fructose corn syrup and egg, fish/crustacean shellfish, and dairy (milk) – making them a great option for helping little ones thrive.

With this launch, One A Day® reaffirms its commitment to providing consumers with high-quality multivitamins specially designed for different life stages, genders, ages, or health goals. For more information on One A Day® Kids, visit OneADay.com.

Benefit claims for One A Day(R) Kids Multi Gummies have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

DE111(R) is a trademark of Deerland Probiotics & Enzymes, Inc.

¹ One serving = two gummies

² Natural orange, raspberry and cherry flavors with other natural flavors

Research Methodology

Bayer sponsored an online survey for One A Day® Vitamins from 3/19/2025 to 3/23/2025 to explore how pickiness manifests in children and understand the real-life impact it has on parents. The survey included 1,000 U.S. adults with children ages 4-10 years old, balanced by gender and region to reflect U.S. census demographics.

About One A Day®

One A Day is a multivitamin and supplement brand offering specially formulated products for many members of the family. From prenatal to 65+, One A Day offers products for different ages, genders and health goals. The portfolio includes tablet, softgel, capsule, and gummy products. One A Day products are available at most major drug stores and retailers nationwide.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000 people and had sales of 46.6 billion euros. R&D expenses amounted to 6.2 billion euros. For more information, go to www.bayer.com.

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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One A Day® Kids Multi with Iron provides 2/3 of the recommended daily value of Iron and is one of three offerings in the new Kids’ line