New Consumer Insights From Nextin Research Uncover Future Packaged Food Trends

Nextin Research by strategy and brand firm MarketPlace forecasts food, beverage, supplement, and pet trends

Throughout its 23-year history, strategy and brand firm MarketPlace has been a vital source of category insights and consumer research for supplement, food, beverage, and pet businesses. Today, the firm has expanded research offerings through its research storefront, Nextin Research™, and its latest Food Trends research report featuring 2025 data with future insights is available now.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250723087769/en/

Nextin provides revelatory research for supplement, pet, food, and beverage businesses.

Nextin Research is MarketPlace’s future-casting market and consumer research arm for food, beverage, supplement, and pet markets. More than trend data, Nextin research is analyzed through the lens of MarketPlace’s engagement throughout the commercialization process to deliver industry and consumer intel that uncovers demand and influences innovation. Nextin offers turnkey access to exclusive insights, data visualizations, presentation-ready charts, and comprehensive data sets that can be used in the development of product innovations, go-to-market strategies, marketing plans, and more.

“Since 2002, MarketPlace has helped CPG brands, B2B enterprises, major retailers, ingredient companies, and investors anticipate what’s next,” said MarketPlace President and Founder Tracy Landau. “Consumer research has been core to MarketPlace’s strategy-first approach and instrumental in driving results for our clients. Through Nextin, we’re able to offer rich data and revelatory insights to the industry at large so companies can innovate with purpose and vision.”

Nextin Research focuses on the timeliest topics facing the industry. A multidimensional view of the supplement consumer, for instance, is complemented by deep dives into women’s health, supplement delivery systems, functional foods and beverages, and healthy aging. The latest 2025 Food Trends report investigates consumer behaviors, preferences, motivations, and unmet needs to identify sustaining and emerging trends in packaged foods. The report, which is based on the results of a survey of 1,235 U.S. consumers, connects the dots between these insights and market dynamics to help food industry professionals forecast trends and innovate for emerging market opportunities.

In addition to an overall picture of the packaged food space, the data and report cover hot topics, including protein and fiber fortification, opportunities in snacking, GLP-1 usage, and functional food insights. Nextin’s report includes deeper dives into these subcategories and provides a closer look at where consumers shop, how they make their purchase decisions, and where they get their information.

“Audience segmentation can help brands meet their ideal consumer where they’re at,” said Nicole Hill, vice president of strategy and innovation for MarketPlace. “Given the fragmented media landscape, consumers are engaged in and influenced by multiple channels. While those aged 18-29 are most likely to get food information from TikTok, those who are participating in a weight management program or using a GLP-1 agonist are more likely to turn to recipe websites and apps [41%] or YouTube [41%]. We highlight these insights in our report, and our research packages include raw data for further segmentation analyses.”

Releasing reports on a regular basis, Nextin is currently conducting research on beverage trends, supplement consumers, pet nutrition, and more. Nextin research sets include:

• An insights-rich report with key takeaways and forward-looking analyses.
• Ready-to-use PowerPoint tables and charts with embedded Excel data.
• Raw data and summary tables from Nextin’s surveys of U.S. consumers.

To purchase the 2025 Food Trends research and other reports currently available, visit NextinResearch.com.

About Nextin Research™ by MarketPlace

Nextin Research is MarketPlace’s future-casting market and consumer research arm for food, beverage, supplement, and pet markets. More than trend data, Nextin delivers industry and consumer intel that uncovers demand and influences innovation. Market-leading brands, retailers, investors, and suppliers turn to Nextin as a powerful source of consumer intelligence that is crucial to high-stakes investment, innovation, branding, and marketing strategies.

To purchase the Food Category Trends research or learn more about Nextin, visit NextinResearch.com or connect on LinkedIn.

About MarketPlace

Since 2002, MarketPlace has served as a trusted partner of food, beverage, supplement, and pet businesses. A strategic advisor and brand activator for global enterprises and mid-market companies, MarketPlace develops the comprehensive business and brand strategies that drive product innovation, market expansion, and high-value mergers and acquisitions.

To learn more about MarketPlace, visit MarketPlaceBranding.com or connect on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250723087769/en/

Nextin provides turnkey access to exclusive insights, data visualizations, presentation-ready charts, and comprehensive data sets.